Roasting Plant is a unique and innovative coffee company intent on bringing new levels of freshness and choice to coffee lovers around the world. We roast a wide variety of coffee beans onsite every day so that the coffee we serve is fresh, with full flavor and an unusually smooth non-bitter taste. We can brew a cup of coffee or espresso in seconds from any bean we stock.
To accomplish all of this, founder Mike Caswell, an industrial engineer and former Starbucks executive, knew he needed to bring every aspect of coffeemaking under one roof- from roasting raw green beans to grinding, blending, and brewing coffee and espresso on customer demand, at the moment of peak flavor.
What began seven years ago in Caswell's basement - where, to his friends' amusement, he first began tinkering with disassembled vacuum cleaner parts to create a prototype that is now a working reality, has now evolved into the technology that is now a proven and patented system called Roasting Plant Javabot™. It transports beans throughout the store, sending raw green beans to the roaster, roasted beans to holding chambers, and small amounts of precisely measured roasted beans to Swiss-made brewers for grinding and brewing. Javabot delivers regular coffee or espresso, crafted of single bean types or blends, caffeinated or decaffeinated-all in the moment, to any customer's specification.
The first Roasting Plant opened in Manhattan's Lower East Side in April 2007. Customer response has been effusive, with many people claiming it's the best cup of coffee they've ever had. The newest Roasting Plant is now open in NYC's West Village at 75 Greenwich Ave, incorporating updated technology and offering 11 differenct varieties of coffee roasted on site and brewed to order by the cup. Roasting Plant's buzz has resulted in media profiles in the New York Times, New York Magazine and a number of blogs, including users on yelp.com rating Roasting Plant coffee as the best available in New York.
Come taste the difference fresh-roasted beans can make and discover your favorite coffee variety.