Selfridges launches 'immersive roastery experience for serious coffee lovers
Getting a cup of coffee will become a sensorial experience, thanks to the roastery’s interactive qualities. With the aim of making coffee more immersive, customers will get to watch coffee beans whizz through ‘Willy Wonka’ style tubes, making it look almost factory-like.
Selfridges' new Roasting Plant roastery aims to serve Londoners their freshest cup of coffee
Pretty much every coffee shop in London boasts of serving a fresh cup of coffee, but the new one that's opened up at Selfridges shows you just how fresh it really is.
Selfridges debuts 'immersive roastery' coffee experience
Selfridges has launched an "immersive roastery" at its London Foodhall in partnership with Roasting Plant. The Coffee shop chain has opened a new cafe inside the retailer's Oxford Street location, where visitors can go through a "sensory coffee experience".
Javabot: Can a barista beat the new ultimate coffee machine?
Javabot is running the show. The machine sends beans from the vats into tubes that snake across the ceiling and over your head, into the roasters by the counter. These are programmed to create the perfect conditions for each bean.
There's Been A Wonka-Esque Addition To London's Coffee Scene
Do you know what's been missing from your daily cup of java? The chance to sup it in an awesome sci-fi setting. And Roasting Plant Coffee near London Bridge is as darn near to Starbucks-meets-Interstellar as you'll find. It's no gimmick either.
Roasting Plant Brings Javabot (and Great Tasting Coffee) to London Bridge
The London Bridge outlet is Roasting Plant’s sixth cafe and its first outside the US. The cafe has all the hallmarks that finicky coffee drinkers are apt to seek in a central London coffee shop plus an elegant and stylish Javabot roaster as a centerpiece display.
A London cafe is brewing coffee Willy Wonka-style.
Named after Java, the port in Ethiopia which first exported coffee, the fully automated machine air pops raw beans at 200 degrees Celsius in around eight minutes in front of customers, before shooting exact portions through pneumatic glass tubes overhead to brew instantly into lattes.
Best Coffee Shops In London
If you want variety and fancy yourself as a bit of a coffee connoisseur, Roasting Plant just south of the river on London Bridge needs to be on your visit list. The coffee menu behind the counter is bigger than I’ve ever seen and the beans are beautifully displayed in big clear tubes on the opposite side of the shop
Futuristic — and artisan — Roasting Plant coffee shop opens its doors at DIA
Walk into Roasting Plant, which sits next to the transit center near the University of Colorado A-Line platform, and your eyes are drawn to the vacuum tubes covering the ceiling and side wall of the shop. A micro roaster stands between raw green and roasted coffee beans that are held in see-through tubes. Beans occasionally shoot through the pipes as customers order cups or beans are roasted.
DIA’s new Roasting Plant cafe brings a craft kick to your next connection
Walk into Roasting Plant, which sits next to the transit center near the University of Colorado A-Line platform, and your eyes are drawn to the vacuum tubes covering the ceiling and side wall of the shop. A micro-roaster stands between raw green and roasted coffee beans that are held in see-through tubes. Beans occasionally shoot through the pipes as customers order cups or beans are roasted.
Kinnersley Kent Design gives fresh and playful interiors to the Roasting Plant project
The designers refreshed the full brand identity, from the logo and storytelling approach to the packaging, uniforms, and coffee shop interior. Each aspect of the place has been carefully designed for flexibility so the concept can be tailored to future locations, with a strong core DNA that ensures that the brand remains consistent and recognizable to customers.