Just-Roasted Revolution
Roasting Plant is obsessed with freshness! Freshly roasted coffee tastes full-flavored without any bitterness. Our patented Javabot technology precisely roasts coffee in micro-batches in every store and for every online order, so it's always Just-Roasted!
Leading a Fresh-Roasted Movement
Roasting Plant® Coffee is proud to join other roastery-cafes to spread the word about how important freshly roasted beans are to creating a full-flavored cup with no bitterness!
We micro-batch roasting in every café – no bulk roasting in factories across the ocean, country, or even town, no long supply chains that churn out stale coffee dubbed “fresh” with “best by” dates months or years from roasting.
You can see the bloom of foam and beautiful crema during brewing and taste the difference fresh-roasted coffee makes in the cup, and extensive scientific research explains why.
Roasted coffee is inherently volatile and, regardless of how it’s stored, will lose up to 70% of its flavor and aroma after a week or two. Coffee also oxidizes quickly when exposed to oxygen and its natural oils become rancid and bitter.
Roasting Plant’s approach is simple and unparalleled: the shorter the distance between the roaster and the cup, the better the aroma, flavor and coffee experience will be. It's why Roasting Plant roasts coffee in every café and then grinds beans and prepares each cup to order within 60 seconds. The same holds for beans purchased online - always roasted to order and delivered within days to ensure freshness with full, smooth flavor and no bitterness.
